SPECIAL ON THE SUBARU IMPREZA FROM THE CHICAGO TRIBUNE:
In its most basic form, Subaru's compact Impreza upholds the most
rudimentary tenets of A-to-B transportation: capability, comfort and
utility. Its cabin feels basic, and a few must-have features are
missing, but I suspect that months or even years after buying one, the
car's workhorse qualities will make many drivers glad they chose it.
With two body styles, four engines and multiple trim levels, there are
more than a dozen Impreza variants. All come with standard all-wheel
drive. I drove an Impreza 2.5i Premium hatchback with an automatic
transmission.
Familiar shape
The Impreza has a a clean design, and unlike some rivals, even the base
2.5i trim has dual tailpipes and body-colored mirrors and door handles.
The sedan has aged better than the hatchback. Alloy wheels go on all
but the 2.5i trim, while the gussied-up Outback Sport adds two-tone
paint and a raised, heavy-duty suspension. (In Subaru tradition, the
Outback Sport is based on the Impreza; it shares only its name with the
larger Outback wagon.) The turbocharged Impreza 2.5GT, WRX and WRX STi
add a functional hood scoop.
The Outback Sport and WRX STi come only as hatchbacks; all other trims
are available as hatchbacks or sedans. Though both cars share the same
wheelbase and turning circle -- a decent 34.8 feet -- urban drivers may
want to go with the hatchback, as it's 6.5 inches shorter from bumper
to bumper than the sedan.
Plain, purposeful
You can't expect a sub-$20,000 interior to match up to what you see in
glossy car ads. Materials are plain -- an unpadded center armrest,
acres of shiny dashboard plastic, a cardboard-grade headliner. Little
things, from the keyless entry remote to the wiper stalks, are of a
tinny, cheap quality. A telescoping steering wheel, which a lot of
competitors offer standard, requires stepping up to a turbocharged
model, and the stereo's old-school readout displays only the first few
words of song titles.
The Impreza finds its redemption through practicality. Everything just
plain works: The tall windows and narrow pillars offer excellent sight
lines. The gauges are cleanly organized, with a dummy-proof blue light
that indicates when the engine is too cold for you to crank up the
heat. The seats have supportive cushioning and a respectable grade of
cloth, and my test car's optional seat heaters worked quickly and
stayed hot all day.
Headroom up front is good, even with the optional moonroof. Taller
drivers may want more rearward seat travel. A height-adjustable
driver's seat is standard. Bear in mind the Impreza's WRX and WRX STi
trims have shapelier seats, so my impressions of cushioning and fabric
quality don't apply there.
The back seat has decent headroom and, for this class, adequate
legroom. The seat cushions are rather low to the ground, though, and
taller passengers will find their knees pointing up. Amenities are
limited, too: Non-turbo models lack a center armrest, and the rear
seats don't recline or move forward and backward. Behind the back seat
in the hatchback is a competitive 19 cubic feet of cargo space. The
seat folds down simply in a 60/40 split to form a flat, ledge-free load
floor, but maximum cargo volume is 44.4 cubic feet.
The Impreza sedan's trunk measures 11.3 cubic feet, which is on the smaller side.
Going and stopping
Though it's the least powerful of the four engines offered, the
Impreza's normally aspirated, 170-horsepower four-cylinder moves the
car quickly enough. It's on the larger side of four-cylinder engines in
this class, and the resulting oomph comes handy at any speed --
especially given the fact that the car's standard all-wheel drive bumps
curb weight to just over 3,000 pounds. That's a few hundred pounds more
than a lot of front-wheel-drive competitors.
Most Imprezas employ a standard five-speed manual transmission; my test
car had a four-speed automatic. It delivers swift kickdown on the
highway, but some gear changes bog down a bit during shifts. Sustained
acceleration at lower speeds reveals longish second and third gears --
the unavoidable result of having just four gears to choose from -- and
the automatic's Sport mode, engaged by moving the shifter to the left
of Drive, only drags these out longer. As strong as the engine is, I
can't help but think a responsive five- or six-speed automatic could do
wonders to unlock its potential.
A five-speed manual transmission is standard. With the manual,
EPA-estimated gas mileage is 20/27 mpg city/highway; with the automatic it's 20/26 mpg.
Turbocharged Impreza models include the 224-hp 2.5GT, 265-hp WRX and
305-hp WRX STi. We've driven the 2.5GT and WRX with stick shifts, and
both offer punchy acceleration. Gas mileage with the turbo engines
takes a modest hit, however, and all three require premium fuel.
My test car's all-wheel drive worked flawlessly all week, delivering
slip-free acceleration over considerable snow and ice. The Impreza
employs three all-wheel-drive systems: Stick-shift models short of the
STi distribute power continuously to both axles through a center
viscous coupling, while models with an automatic transmission have a
more advanced center differential that electronically doles out the
engine power. Either way, power goes continuously to both axles, which
contrasts with conventional on-demand systems that send power rearward
only when it's needed. (The STi employs the third system -- a
rear-biased coupling that can be adjusted to separate modes.)
Equally impressive are the Impreza's brakes. Four-wheel antilock discs
are standard; the pedal delivers progressive, controllable
deceleration, making it easy to smooth out your stops. The 2.5GT, WRX
and WRX STi have beefier braking hardware.
Ride and handling
Past Subarus have ridden on the firmer side, but the company is taking
a softer approach with its current products. That's evident in the
Impreza, whose base suspension rivals the segment's best in terms of
overall ride comfort. My test car traversed winter-disheveled pavement
with the aplomb I'd expect in a midsize family car. Only over extended
stretches of bumpy asphalt did it start to lose its cool, but that's
often unavoidable in small cars with short wheelbases.
Also impressive is that the Impreza combines this comfort with pretty
sharp handling. The steering wheel requires a bit more effort to turn
at low speeds than most compact cars do, but it transmits decent
feedback and good turn-in precision at higher speeds. On the highway,
the wheel feels sufficiently weighty at 12 o'clock; the car tracks
well, as this class goes, and you won't find yourself making constant,
fidgety corrections.
If you're into carving corners, the Impreza does so with noticeable
body roll, and at its limits it feels as nose-heavy as any of its
front-wheel-drive rivals. But even then, it handles predictably -- ease
off the gas, and it's easy enough to nudge the nose back onto its
intended path.
Turbocharged Imprezas get larger wheels and sport-tuned suspensions;
both will undoubtedly affect ride and handling. We've reviewed the
2.5GT and WRX, however, and neither rides too firm. (The normally
aspirated Outback Sport, meanwhile, has a raised, heavy-duty suspension
with 0.2 inches higher ground clearance. That will affect things, too,
but we haven't evaluated it.)
Safety, reliability and features
With top scores in front, side, rear and roof-strength crash tests, the
2010 Impreza earned Top Safety Pick status from the Insurance Institute
for Highway Safety -- no longer an easy feat, given the IIHS' addition
of roof-strength evaluations this year. The list of standard safety
features includes six airbags, antilock brakes and an electronic
stability system; that last feature is both important and impressive,
given that less than half the major nameplates in this segment include
a standard stability system.
Parents with small children will note that the top-tether anchors
reside at the very back of the cargo area -- not a convenient spot if
you want to store groceries or luggage in back when there's a child
seat strapped into the second row. Both outboard backseat positions
include lower Latch anchors.
Reliability is a bit of a mixed bag. The current-generation WRX and WRX
STi are rated Worse Than Average and Average, respectively, in Consumer
Reports' reliability surveys. The normally aspirated Impreza sedan is
rated Average, but the normally aspirated Impreza hatchback scores Much
Better Than Average. Go figure.
The base Impreza 2.5i starts at $17,495 -- a lot for a small car, but
all-wheel drive adds to the cost. It's fairly well-equipped, with
standard power windows and locks, cruise control, a basic CD stereo,
air conditioning and remote keyless entry. The automatic adds $1,000,
and moving to a hatchback runs another $500. (Remember, the automatic
is standard on the 2.5GT and unavailable on the WRX or WRX STi, and the
STi comes only as a hatchback.) Among the options are an upgraded
stereo with steering-wheel audio controls, USB/iPod stereo integration,
a moonroof, heated seats, leather upholstery and a navigation system.
It bears mentioning that here, as in a few other Subarus, you can get
heated seats covered in cloth as well as leather.
Capping off the range is the $32,995 WRX STi; load it up, and the Impreza tops out near $40,000.
Impreza in the market
Cabin quality aside, practicality is king at Subaru, and the Impreza
has no shortage of it. This has been a winning formula for the brand,
if its sales success in a tough market is any indication. Arguably more
so than any other automaker, Subaru has managed to minimize the
inherent drawbacks of all-wheel drive -- namely, a higher price tag,
more weight and lower gas mileage -- to make its advantages all the
more attractive. For those who have to deal with snow, ice or hilly
terrain, the Impreza deserves a lot of consideration.
Snapshot
Starting MSRP $17,495 -- $28,995
EPA Fuel Economy:
City: 18 -- 20
Highway: 24 -- 27
Available Engines:
170-hp, 2.5-liter H-4 (regular gas)
224-hp, 2.5-liter H-4 (premium)
265-hp, 2.5-liter H-4 (premium)
Available Transmissions:
4-speed automatic w/OD
4-speed automatic w/OD and auto-manual
5-speed manual w/OD
New or Notable
* Plethora of regular or turbocharged variants
* Standard AWD
* Sedan or hatchback
* Manual or automatic transmission
* Standard stability system
What We Like
* Well-executed AWD system
* Decent to exhilarating power
* Ride quality
* Handling
* Crash-test ratings
* Good sight lines